The target audience for my music magazine is both male and female, aged about 18-25. To portray my target audience in my scrap book, I created a reader profile depicting my audiences interests, fashion style, favourite retailers, drinks, food and cosmetics.
My male reader will spend most of his money on the latest technology, music, nights out and fashion. My male reader will care a lot about what his clothes and music taste say about him, his appearance being of high importance in his life.
On nights out, my male reader will drink anything he can afford and will guarantee a good time, his favourite beer brand being Fosters. His favourite music genre is
rap and R&B, he idolises the artists of this genre whose lifestyles typically consist of sex and money.
My male reader makes sure he is always equipped with the latest technologies, from games consoles to mobile phones. His favourite past times being using these technologies, watching films, listening to music, drawing and being with his mates. He prides himself on the fact that he does not listen to what is popular these days and will only listen to what he decides he likes, a lot of these songs being by older and perhaps less appreciated artists.
He is currently a student, his favourite subjects being art - he's very creative. In his free time he may work in a record store, helping him to keep up with what he is most interested in. He will spend this money on clothes, holidays, music and technology. He holidays in places such as Ibiza where he's guaranteed a good time with his mates. Since he looks after his appearance he is not a fan of junk good, but should he decide he's in the mood he goes for places such as Subway as opposed to McDonald's and KFC.
Having conducted a survey, the majority of the men who filled in my questionnaire where mainly interested in reviews and events being in their magazine. They were more interested in a weekly magazine and were willing to spend between £1.00 and £4.00 on this magazine. All but one rated reviews as the most important feature of a music magazine and had no preference on the colour scheme of the magazine, their main request being that the cover be quite 'loud'. Second on my male audiences priorities for the magazine was event information, hence I tried to include both the advertisement of reviews and events in my contents page, to help cater to their needs and keep my audience interested.
My female reader also spends most of her money on nights out and in shops such as Topshop and Urban Outfitters. Her main style is eye catching and alternative, her main style icons being Rihanna and Cheryl Cole, her fabourite make up brand being MAC. Whilst she's individual, she is also heavily into the latest fashions.
On a night out, she drinks Vodka and Red Bull and is the life and soul of the party. She enjoys street dance and listens to R&B and other urban music such as rap. She likes to dance on a night out and look good whilst doing it, being interested in both her own and others appearance. She spends her money on good quality and well established brands and expects the most from what she's buying.
Similar to my male reader, she likes to have all the latest technologies such as MP3s and phones. Whilst she enjoys hearing about the meanings behind her favourite artists music, she is not interested in gossip about her favourite artists and is instead more interested in their music - a big part of her life.
Jess also spends her
summers holidaying in destinations such as Ibiza with friends. In her spare time she dances, listens to music, and being a student, studies. Whilst she may be a student, she ensures she can buy such luxuries as the latest products and clothes by working over the weekend - probably a retail shop. My female reader, like my male reader, looks after herself and will steer clear of junk food.
My female audience were mainly interested in reviews and event information similarly to my male reader, the only difference being that they also rated both fashion and gossip articles as quite high on their list of importance. I therefore decided to incorporate this into my magazine so as to appeal to my female readers as well as male.
Both my male and female readers are likely to be single and enjoying their freedom.
My male reader will spend most of his money on the latest technology, music, nights out and fashion. My male reader will care a lot about what his clothes and music taste say about him, his appearance being of high importance in his life.
On nights out, my male reader will drink anything he can afford and will guarantee a good time, his favourite beer brand being Fosters. His favourite music genre is
rap and R&B, he idolises the artists of this genre whose lifestyles typically consist of sex and money.My male reader makes sure he is always equipped with the latest technologies, from games consoles to mobile phones. His favourite past times being using these technologies, watching films, listening to music, drawing and being with his mates. He prides himself on the fact that he does not listen to what is popular these days and will only listen to what he decides he likes, a lot of these songs being by older and perhaps less appreciated artists.
He is currently a student, his favourite subjects being art - he's very creative. In his free time he may work in a record store, helping him to keep up with what he is most interested in. He will spend this money on clothes, holidays, music and technology. He holidays in places such as Ibiza where he's guaranteed a good time with his mates. Since he looks after his appearance he is not a fan of junk good, but should he decide he's in the mood he goes for places such as Subway as opposed to McDonald's and KFC.
Having conducted a survey, the majority of the men who filled in my questionnaire where mainly interested in reviews and events being in their magazine. They were more interested in a weekly magazine and were willing to spend between £1.00 and £4.00 on this magazine. All but one rated reviews as the most important feature of a music magazine and had no preference on the colour scheme of the magazine, their main request being that the cover be quite 'loud'. Second on my male audiences priorities for the magazine was event information, hence I tried to include both the advertisement of reviews and events in my contents page, to help cater to their needs and keep my audience interested.
My female reader also spends most of her money on nights out and in shops such as Topshop and Urban Outfitters. Her main style is eye catching and alternative, her main style icons being Rihanna and Cheryl Cole, her fabourite make up brand being MAC. Whilst she's individual, she is also heavily into the latest fashions.
On a night out, she drinks Vodka and Red Bull and is the life and soul of the party. She enjoys street dance and listens to R&B and other urban music such as rap. She likes to dance on a night out and look good whilst doing it, being interested in both her own and others appearance. She spends her money on good quality and well established brands and expects the most from what she's buying.
Similar to my male reader, she likes to have all the latest technologies such as MP3s and phones. Whilst she enjoys hearing about the meanings behind her favourite artists music, she is not interested in gossip about her favourite artists and is instead more interested in their music - a big part of her life.
Jess also spends her
summers holidaying in destinations such as Ibiza with friends. In her spare time she dances, listens to music, and being a student, studies. Whilst she may be a student, she ensures she can buy such luxuries as the latest products and clothes by working over the weekend - probably a retail shop. My female reader, like my male reader, looks after herself and will steer clear of junk food.My female audience were mainly interested in reviews and event information similarly to my male reader, the only difference being that they also rated both fashion and gossip articles as quite high on their list of importance. I therefore decided to incorporate this into my magazine so as to appeal to my female readers as well as male.
Both my male and female readers are likely to be single and enjoying their freedom.
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