Attracting My Target Audience

Creating a reader profile really helped me create a product suitable for my target audience. After conducting a survey to collect information on my audiences main interests and preferences in a music magazine, I was able to include the features my audience were really interested in.

As before mentioned, my female audiences main interests were fashion, gossip, reviews, latest releases and events, whereas my male audience were purely interested in reviews, events and latest releases. Since events, reviews and latest releases were common ground between the two, I made sure to include them in my magazine.

I included this on the front cover to appeal to my target audience since they are interested in both reviews and latest releases. This feature includes both these two features combined, so I felt it was an interesting and more original way of combining the two to create an interesting article for my readers.


In my survey, I asked my audience to provide me with their favourite artist. I then took down the main answers :

• Beyonce
• Rihanna
• Jay Z
• Kanye West

Unfortunately the USB stick with my survey results graphs is not actually
letting me open anything that's been saved on to
it! I did however manage to recover two of the graphs - this being one of them!

I included the first three artists on my page since they are very much in the music headlines at the moment. I discluded Rihanna however because she is currently more associated with pop, so I chose to only include those strictly associated with urban music. I added artists 'Alicia Keys' and 'LMFAO', since my reader profile states that my audience are interested in long runnning artists - (Alicia Keys) and I included 'LMFAO' since they are very new and current, helping to appeal to my young audience and to add a contemporary feel to my magazine as well as showing it is up to date. Since this band are frequently involved with techno and therefore club music, they will appeal to my audience who as before mentioned, spend a lot of their money on nights out and will therefore have heard of them. These artists have also recently been in the charts with new releases, helping to appeal to my audience who are very interested in this topic.

Due to the fact that my female audience wanted some gossip in their magazine, but the men did not, I decided to include 'News' instead. This implies that the article is not on gossip, but is instead on a level of importance, what's been going on in the celebrity world. Since the connotations of 'gossip' are typically feminine, I restrained from using that word so as not to close of my male audience. The word 'News' implies some gossip, or rather gossip would not be out of place on such a page, yet also implies importance and men reading it will not feel imasculated by the connotations of the word, therefore appealing to both male and female.

So as to appeal to my female audeince, I included a segment on an 'artist', since according to my reader profile, my female audeince enjoys hearing about the meanings behind the artists songs and their love interests, I included the description 'her life, love and music' - all things my female readers want to know about.

My main article is about an artist named Amber Martina. Since celebrity gossip was not high on the list of importance, I did not write the article on gossip and instead made it more about the artist promoting her new album, whislt having some information on her life (my main story included the fact that she had been through a break up and had not been in the limelight for her music for a while - my interview covers how she is feeling now and her plans for her new album). By including some gossip, yet more about her new album, I appeal to my male and female readers since it is more about latest releases, inspiration for these releases and still has a bit of gossip for my female readers.

Since fashion articles were high on the list of importance for my female readers, I included a seciton on fashion. I entitled it 'The Blast Look' since both readers like to follow fashions whilst stll being individual. My readers can therefore relate to this since it is as though my magazine is creating its own style - similar to my readers. Although my male readers were not that bothered by fashion articles, I included this anyway since according to my reader profile, my male audience is very interested in appearance. Both male and female enjoyed spending money on latest brands and fashions, hence I included a 'Brands' secion (the lack of description suggesting this is a regular feature), to appeal to both male and female. I also included a section on how to look good this Spring (obviously referring to the most latest trends), appealing to both genders.


I included releases and reviews in a section that suggests that they are regulars, showing readers that these are the kind of features to expect from this magazine, encouraging them to buy in the future. For 'Hot or Not' - the latest releases reviews section, I made it so that it was the readers views as well as the magazines on the releases. By doing this, I was able to make room for a potential website feature where readers can access the site and include their own views, encouraging reader participation and an expansion in media.





I included events in a section that was only relevant to that months issue ('This Month') so as to show that this section may change every so often slightly (different themed events etc.).